iTrack - Immersive VR with eye-tracking, iView - Desktop-based analysis of eye movements


  • Chris Christou

  • April, 2001

This project demonstrated two uses of eye-tracking for consumer studies. The iTrack application utilises immersive environments viewable in a HMD with integrated eye tracking for recording and analysing consumer behaviour. The iView system is based on the same analysis software but works on a desktop system. In both cases fixation points, dwell time, saccades etc. are recorded and stored for analysis.
The iTrack system was unique at the time of its conception because it could be integrated with most VR accessories available at the time including the Phantom Haptics Interface.